Wendy's, iHeartRadio Stage 'Live GreatLate Concerts'
May 8, 2013 at 10:23 AM (PT)
Fast-food chain WENDY's is teaming up with iHEARTRADIO to host a series of live concerts with some of this year's hottest up-and-coming artists. Customers who share their late -night experiences with WENDY's by using the #GreatLate hashtag will have the opportunity to win VIP tickets to one of the five iHEARTRADIO Live GreatLate Concerts presented by WENDY's.
The concert series and larger #GreatLate marketing campaign will be promoted across CLEAR CHANNEL stations nationwide and iHEARTRADIO, including a WENDY's-branded custom iHEARTRADIO station, Late Night Great Night Radio, and an exclusive concert series content page on iHeartRadio.com set to launch in the end of MAY.
The series will kick off with indie pop band FITZ AND THE TANTRUMS on MAY 29th, followed by TWENTY ONE PILOTS on June 19th at the IHEARTRADIO THEATER in NEW YORK CITY. There will also be chances to win tickets for the concert series during local CLEAR CHANNEL events throughout the summer, including KTUPHORIA in HOLMDEL, NJ and KISS FM's Fantabuloso 2013 in CHICAGO.
"iHEARTRADIO Live leverages CLEAR CHANNEL's close relationship with artists and labels to create intimate experiences for our listeners, our partners and their customers," CCM+E Pres./National Programming Platforms TOM POLEMAN said. "We are excited to join forces with WENDY's to produce the iHEARTRADIO Live GreatLate Concert Series which allows music fans the opportunity to experience Great, Late, live music."