Spotify To Offer Daily 'Top 50' Charts
May 21, 2013 at 11:28 AM (PT)
SPOTIFY "will begin publishing lists of its top 50 most-streamed songs and most-shared songs, embedded with links that allow fans to listen without registering or signing into the service," reports THE WALL STREET JOURNAL. The move is designed to grow the webcaster's subscribers, which is reported as 6 million paid, and a total of 24 million active users worldwide.
The lists will be branded as "SPOTIFY 50 and THE SOCIAL 50," and will be offered via an embeddable widget that can paste onto various websites. The charts will update each MONDAY at approximately noon EST.
"Data is our secret sauce," SPOTIFY Head Of U.S. Ops KEN PARKS to the WSJ. "PARKS says the information the company has amassed about its users listening habits, as well as how music gets shared through social media, has helped it discover a number of potentially big acts it hopes to help break in the near future, moving in on what was once record-label territory," adds the report.