Say Hello To 'Pandora Premieres'
May 21, 2013 at 5:52 AM (PT)
PANDORA has rolled out "PANDORA Premieres," a offering that gives listeners the opportunity to preview upcoming album releases in their entirety before they go on-sale. PANDORA Premieres will feature previews from a wide variety of artists, both established and emerging, across multiple genres, up to one week prior to the scheduled U.S. launch date.
PANDORA Founder/Chief Strategy Officer TIM WESTERGREN said, "PANDORA Premieres represents a great new discovery platform for our more than 200 million registered users and an equally powerful vehicle for artists, both established and emerging to reach new audiences. Never has so targeted a program been delivered on such a massive scale."