WNTR Starts A Hot AC 'Mix' In Indianapolis
May 23, 2013 at 5:07 PM (PT)
After a day of stunting YESTERDAY (5/22), ENTERCOM Adult Hits WNTR (MY 107.9)/INDIANAPOLIS flipped to Hot AC "1079 THE MIX" at 2p TODAY.
"Mix will be artist-driven and more current than before," WZPL Operations Dir. J.R. AMMONS said. "MIX’s new Hot AC format will play more music than competitors in the market and deliver more of what women want, the best of 2000’s and today."
"We are thrilled to bring this amazing mix of contemporary music to INDIANAPOLIS," added ENTERCOM/INDIANAPOLIS VP/GM JENNIFER SKJODT. "Due to the tremendous success of ENTERCOM’s Top40 station, WZPL, there is a hole in the market for a station like 1079 THE MIX. We are building on the strength of nearly 300,000 weekly WNTR listeners to create a better mix. Today’s launch is the perfect opportunity and timing for 1079 THE MIX."