Tribune Appoints Jimmy De Castro As Pres./GM Of WGN Radio
May 23, 2013 at 9:12 AM (PT)
TRIBUNE COMPANY today announced the appointment of radio industry and digital media veteran JIMMY DE CASTRO as Pres./GM of WGN-A/CHICAGO. DE CASTRO will report to TRIBUNE’s Pres./Broadcast Media LARRY WERT, and assume his new duties on JUNE 3rd.
"Throughout his career, JIMMY DE CASTRO has fused talent, innovation and a keen understanding of the audience to generate success everywhere he's been" said WERT. "He's a great leader, a builder, and someone who knows the CHICAGO area and the people who live here extremely well. JIMMY will be a great addition to WGN RADIO and to TRIBUNE -- I can't imagine a better person to join our team."
DE CASTRO has spent more than 25 years as one of the industry's most successful media and operations executives. In 2007, DE CASTRO launched the "Content Factory," an independent content-focused national syndication company for new and traditional media, providing customized initiatives and broadcast personalities across multiple platforms. He hired DAN PATRICK from ESPN and in just six weeks, DE CASTRO signed over 80 station affiliates to carry PATRICK's radio show. By early 2009, the show was distributed to over 200 radio affiliates, DIRECTV, online, mobile and publishing platforms.
"WGN RADIO has a tremendous legacy in CHICAGO and the radio industry," said DE CASTRO. "TRIBUNE has been assembling a talented, experienced team to lead its broadcasting businesses and I'm looking forward to working with LARRY WERT and PETER LIGUORI. I'm excited by what's ahead and determined to continue growing WGN's audience and market share."
DE CASTRO began his career in marketing and sales, which eventually led to radio management and ownership. He co-founded six-station radio group EVERGREEN MEDIA in 1988 and grew it into 465 stations within 12 years, creating AMFM, INC., the nation's largest radio broadcasting company at the time. DE CASTRO served as Vice Chairman/CEO of the company, which broadcast in over 100 markets and reached more than 64 million listeners. Under his leadership, AMFM formed three divisions focusing on Internet and related business and expanded its outdoor advertising businesses. DE CASTRO also served as Chairman/CEO of AMFMi, the company's Internet subsidiary.