Arbitron Looks At Baseball Opening Day, NBA Regular Season Radio Listening
May 28, 2013 at 4:11 AM (PT)
ARBITRON has released statistics of radio broadcasts of baseball opening day games and NBA regular season broadcasts for this season, analyzed by the ratings service's CHRIS MEINHARDT.
For baseball opening day, ranked by Men 25-54 AQH share, the MILWAUKEE BREWERS on JOURNAL Talk WTMJ-A/MILWAUKEE (40.8) and CINCINNATI REDS on CLEAR CHANNEL Talk WLW-A/CINCINNATI (36.1) were the leaders. Ranked by 6+ cume, the NEW YORK YANKEES were far in the lead with 581,800 on CBS RADIO News WCBS-A/NEW YORK, followed by the REDS at 343,600 on WLW. MEINHARDT warned that some of the usual best performers, like the ST. LOUIS CARDINALS and PHILADELPHIA PHILLIES, showed lower shares than usual because their openers were played at night. He also noted that the on-field improvement of the PITTSBURGH PIRATES and WASHINGTON NATIONALS is reflected in increased listenership.
For the NBA, looking at AQH share of Men 18+. the SAN ANTONIO SPURS (11.4 on CLEAR CHANNEL Talk WOAI-A/SAN ANTONIO) led the pack, followed by the CLEVELAND CAVALIERS on CLEAR CHANNEL Talk WTAM-A/CLEVELAND (10.1), and the MILWAUKEE BUCKS on JOURNAL Talk WTMJ-A/MILWAUKEE (9.8). At the bottom were the CHARLOTTE BOBCATS with a 0.9 on CBS RADIO Sports WFNZ-A/CHARLOTTE. In Men 25-54, the BUCKS on WTMJ pulled a 10.0 share, followed by the SPURS on WOAI (9.8), CAVALIERS (9.7), and MIAMI HEAT on LINCOLN FINANCIAL MEDIA Sports WAXY-A-F (9.2). Based on cume for Persons 6+, the LOS ANGELES LAKERS are the leaders at 105.800, followed by the NEW YORK KNICKS on ESPN Sports WEPN-A (ESPN NEW YORK 98.7 FM)/NEW YORK at 80,800 and the BROOKLYN NETS on CBS RADIO Sports WFAN-A/NEW YORK with 73.600. Lowest cume was, again, the BOBCASTS with just 3,200. Not included were ratings for the NEW ORLEANS HORNETS, OKLAHOMA CITY THUNDER, and TORONTO RAPTORS.
MEINHARDT noted that the LAKERS outdraw the DODGERS, ANGELS, KINGS, and DUCKS in LOS ANGELES, and that in NEW YORK, the KNICKS and NETS are close in average numbers but that the KNICKS lead in Time Spent Listening. He noted that a "fair number of teams" are bumped from their flagships to other stations due to conflicts with other teams' broadcasts, impacting the numbers. Also noted was the importance of signal, noting that teams like the ATLANTA HAWKS (on DICKEY Sports WCNN-A/ATLANTA) and DENVER NUGGETS (on LINCOLN FINANCIAL Oldies KRWZ-A (CRUISIN' OLDIES 950)/DENVER) are on stations with challenged night signals. And he also noted a drop for the PORTLAND TRAIL BLAZERS in moving from longtime flagship ALPHA Sports KXTG-A (750 THE GAME)/PORTLAND to crosstown CLEAR CHANNEL Talk KEX-A, and a gain for the HEAT in adding an FM signal.