Jacobs Media Techsurvey Data Featured On Free Conclave Webinar
May 28, 2013 at 5:05 AM (PT)
On WEDNESDAY, JUNE 5th at 2p CT, THE CONCLAVE presents FRED JACOBS with the results of JACOBS MEDIA's Techsurvey 9. Techsurvey9 explores the media habits of twelve different format core audiences, and this year, the study utilized four generations to tell a deeper story about media and technology use. From Baby Boomers through Generations X, Y, and Z, the narrative about radio and how millions of Americans use and connect with radio.
According to JACOBS MEDIA Pres. FRED JACOBS, "Techsurvey9 shows that while gadgets and new media continue to occupy the headlines, radio’s ability to uniquely connect with consumers on their preferred platforms is the secret sauce for future success in the digital space."
Comprised of data obtained from the largest radio tech study ever conducted (264 stations/12 formats/78,111 radio listeners), this 90 minute presentation will bring into focus the questions and answers to many pressing issues facing the industry that delivers America's audio content and entertainment.
CONCLAVE webinars are free; however preregistration is required. Sign up today here.
All CONCLAVE webinars are moderated by CONCLAVE Board Member JAY PHILPOTT, air talent at HUBBARD RADIO WARH/ST. LOUIS.