Mary Meeker's Annual 'State Of' Presentation Sees Radio Ad Dollars Falling Short
May 30, 2013 at 5:40 AM (PT)
Longtime tech analyst-turned-venture capitalist MARY MEEKER of KLEINER PERKINS has rolled out her annual "State of the Internet" presentation. WIRED.COM reports, "Some of the themes MEEKER highlights include sharing of all kinds of media from photos, within FACEBOOK and SNAPCHAT, to video, using VINE and YOUTUBE. The U.S. lags the global average of people, 24%, who share 'everything' or 'most' of their digital lives. Stateside only 15% of people surveyed say they share all the time."
The presentation consists of 117 slides, with one dealing with time spent with traditional media. It compares ad dollars spent there. Her findings:
* TV has 42% of consumption and 43% of ad dollars.
* Print consumption has fallen to 6% usage, while still taking in 23% of ad dollars
* Radio comes in at 14% consumption, but only gets 10% of ad dollars
* Mobile is up to 12% consumption, but ad dollars are only 3% percent