WBXY Is Dancin' In Gainesville
June 3, 2013 at 6:52 AM (PT)
In mid-MAY, JVC MEDIA entered into an agreement to buy ASTERISK COMMUNICATIONS' five GAINESVILLE, FL FM stations -- Country WTRS, Hot AC WMFQ, Smooth Jazz WXJZ, Talk WBXY and Sports WYGC (NET NEWS 5/15). Then, last week (NET NEWS 5/31), JVC MEDIA rebranded Country WTRS (THUNDER COUNTRY 102.3)/OCALA, FL as "MY COUNTRY FM," while concurrently flipping NEWS/TALK sister WYGC/HIGH SPRINGS, FL to Country with a simulcast of ‘TRS.
Now, JVC brings the EDM explosion to GAINESVILLE, flipping WBXY to PARTY 99.5. The station is described as "the only Dance/Rhythmic station in GAINESVILLE. Playing Today's biggest dance hits and remixes including TIËSTO, AVICII, SWEDISH HOUSE MAFIA, DAVID GUETTA, ARMIN VAN BUUREN, AFROJACK, DEADMAU5, KASKADE and many more, PARTY 99.5 will reach a bold new audience with a fresh new sound."
JVC President/CEO JOHN CARACCIOL described the format as, "an upbeat, high energy format that will be sure to make a huge impact in the market."