Bloomberg: Apple Focused On Selling Ads On iRadio
June 5, 2013 at 5:12 AM (PT)
Much of the talk about the expected iRADIO service from APPLE has been about the launch, and how it's likely to be a boom for music sales. But APPLE INC. is also focused on ad sales, and BLOOMBERG reports when iRADIO rolls out next week, APPLE "is revamping how it sells mobile advertising to cater to businesses eager to reach customers as they listen to songs, people familiar with the changes said."
"Engineers and sales staff in APPLE’s iAD business have been charged with supporting the new digital-radio service, which the company plans to debut as early as JUNE 10th at its annual developers conference," continues the report, quoting "people who asked not to be named because the moves aren’t public. The music service won’t be publicly available until later this year, when APPLE’s iOS 7 mobile-operating system is released, one person said."
While iRADIO battles competitors such as PANDORA on the web, APPLE CEO TIM COOK will be "shifting how the company courts advertisers after failing to make much headway against GOOGLE INC. in the $4.11 billion U.S. mobile-ad market," points out BLOOMBERG. "APPLE will seek to land big brands for the new streaming-radio service."