Pandora Listenership Up According To May 2013 Audience Metrics
June 7, 2013 at 5:54 AM (PT)
PANDORA has released new metrics that were reached in the month of MAY 2013.
* Listener hours during the month of MAY 2013 were 1.35 billion, an increase of 22% from 1.10 billion during the same period last year.
* Share of total U.S. radio listening for PANDORA in MAY 2013 was 7.29%, an increase from 5.80% at the same time last year.
* Active listeners were 70.8 million at the end of MAY 2013, an increase of 33% from 53.3 million during the same time period last year.