Bob Pittman Takes On 'Lame Ads'
June 14, 2013 at 4:00 AM (PT)
CLEAR CHANNEL is targeting a new radio foe -- bad advertising. "Talking to creative agencies, we all agreed that radio has been put to one side and not given the level of creativity it warrants, given the importance it has," CLEAR CHANNEL Chairman/CEO BOB PITTMAN said.
ADAGE reports, "to try to fight the trend, the company has formed a Creative Advisory Council with senior ad agency executives including JEFF BENJAMIN, CEO of JWT NORTH AMERICA; ANDREW ESSEX, Vice Chairman and CEO at DROGA5; ANDREW KELLER, partner and CEO at CP&B; and BENJAMIN PALMER, CEO and chief creative officer at THE BARBARIAN GROUP. The council's first project is a scholarship for a creative industry executive to attend THE BERLIN SCHOOL starting next month and work toward an executive MBA."
CLEAR CHANNEL Pres./National Sales TIM CASTELLI noted "up-and-coming creative talent at agencies often gravitates toward TV or social and digital media," and regarding radio that "We found the best people weren't working on it, or it was an afterthought."