CCM+E Names Nathan Daschle EVP/Political Strategy
June 17, 2013 at 10:33 AM (PT)
CLEAR CHANNEL MEDIA + ENTERTAINMENT has appointed well-known political strategist and lawyer NATHAN DASCHLE as EVP/Political Strategy, effective immediately. Formerly Founder/CEO of RUCK.US, DASCHLE will develop and oversee a WASHINGTON, D.C.-based team that will focus on working with political and issue advertisers and advertising agencies to develop custom strategies and campaigns that leverage CCM+E's unique reach and power.
He will also lead efforts to fully utilize CLEAR CHANNEL's unmatched national reach and local activation through its radio, digital, mobile and outdoor assets, as well as its event capabilities, to provide political and issue advertisers targeted, effective, affordable and powerful ways to deliver their messages. This new initiative will enable candidates, campaigns and issue advertisers to take advantage of CLEAR CHANNEL’s 850 radio stations nationwide, iHEARTRADIO, and its more than 125,000 outdoor displays nationwide.
"Having NATHAN DASCHLE on board sends a clear message that we intend to seriously invest in this arena and to continue to provide more and better options for political and issue advertisers through our multi-platform offerings," CCM+E Chairman/CEO JOHN HOGAN said. "His extensive political background makes him the perfect person to grow the CLEAR CHANNEL political strategy team as well as lead our ‘class of one’ offerings to political and issue advertisers.?"
"Political and issue advertising, marketing and events is a $7-billion business, and I’m looking forward to making CLEAR CHANNEL front and center with politically-focused advertisers and agencies,?" DASCHLE said. "The future of effective campaign advertising lies in the smart integration of traditional and digital media, and no company does this better than CCM+E. CLEAR CHANNEL is reinventing the way organizations -- and campaigns -- communicate with their audiences, and I look forward to building a strong, bipartisan team at CLEAR CHANNEL that will effectively market its extraordinary assets."