Ford Is Bringing Knobs Back To Car Radios
June 18, 2013 at 4:12 AM (PT)
The old sweeper urging listeners to "lock it in -- and rip the knob off" would not work with many new auto radio that have no knobs and buttons. But they are making a comeback at FORD. The company revealed in a release that future FORD vehicles will combine touch-screen displays with the knobs and buttons that most drivers prefer.
MOTOR TREND report, "SYNC and MYFORD TOUCH have helped FORD raise average transaction prices, but the connectivity technologies have also contributed to huge drops in customer satisfaction as measured in various surveys. FORD points to the full-size F-150 as an example of successful MYFORD TOUCH execution, noting that models with the feature have a quality satisfaction rate of 86%."
The report notes that "by the time the 2015 FORD MUSTANG debuts, we’d expect to see models with MYFORD TOUCH to use this blend of buttons, knobs, and a touch-screen display, to make the system easier to use."