New Cap Radio's Steve Jones To Address Conclave Scholarship Luncheon
June 18, 2013 at 4:40 AM (PT)
Rock stars are larger than life. They attract thousands of dedicated screaming fans and inspire those fans to spend a lot of money. How can you build a brand that turns customers into screaming fans? It isn’t easy, but the good news is everything you need to know about building a successful brand you can learn from rock ‘n roll when STEVE JONES shows you how to make your brand rock during the 38th annual CONCLAVE LEARNING CONFERENCE JULY 17-19 in MINNEAPOLIS!
As VP/Programming for the 88 station CANADIAN broadcast group NEWCAP, JONES is also the author of the marketing book "Brand Like a Rock Star: Lessons From Rock 'n' Roll To Make Your Business Rich and Famous." The book uses stories from rock history to illustrate strategies to build stronger businesses of all kinds, including radio stations. JONES will address scholarship luncheon attendees WEDNESDAY July 17th during CONCLAVE 38.
Conclave Exec. Dir. BOB SHANNON commented, "STEVE's a radio guy, an author, and a teacher. What he has to say is the perfect message for our scholarship winners to hear and it's consistent with the goals of CONCLAVE 38 to give folks information they can take home to further their careers."
JONES said, "The Brand Like a Rock Star presentation at CONCLAVE will emphasize how broadcasters both newbies and veterans can embrace personal branding and use it to elevate their career. The presentation will also help radio programmers as they examine how to make their radio stations stand out against the competition."
For a complete rundown and session times and presenter information along with registration information for THE CONCLAVE LEARNING CONFERENCE is available at www.theconclave.com.