Unclear Picture For Radio In RTDNA/Hofstra News Director Survey
June 19, 2013 at 4:21 AM (PT)
The RTDNA and HOFSTRA UNIVERSITY's annual survey of broadcast news directors drew an unclear picture for radio news, with HOFSTRA's BOB PAPPER saying, "I wish I could provide a clear picture of the amount of radio news this year versus years past, but I can't," noting that changes in the question (prompted by differences in how news directors answered) have made a year-to-year comparison "largely impossible,"
This year's numbers show 77.7% of radio stations running local news (78.8% of AM stations, 77.2% of FM stations), up 8.8% from last year but with the caveat of the changing question and that stations that run news are possibly more likely to return the survey.
The average news director oversees 2.6 local stations, with a spike in the number saying they only oversee one station, although PAPPER adds that the numbers might be affected by the phrasing of the question. He counseled that year-to-year comparisons might be better next year with more consistency in the phrasing of questions.
Read a summary of the full report here.