Q1 Ad Spending Is Flat, Radio Down 1.7% Finds Kantar Media
June 25, 2013 at 3:56 AM (PT)
During the first quarter of 2013, marketers spent $30.2 billion on ads in U.S., which is a drop of 0.1% from the same period a year ago, according to data released by KANTAR MEDIA. ADAGE reports, "The cool start comes after 2012 finished with a 3% uptick in ad spending, much of which came from advertising around THE OLYMPICS and political campaign spending -- two forces that aren't returning this year."
"It has been a lackluster start for 2013, with flat year-over-year results due in part to strong 2012 growth caused by political and OLYMPIC ad spending," KANTAR MEDIA/NORTH AMERICA Chief Research Officer JON SWALLEN. "Data from the early second quarter are mixed, suggesting marketers are still being cautious and conservative with ad budgets. However, there are some bright spots, including healthy growth for Hispanic media and outdoor"
Radio ad spending was down 1.7%.
TV spending was up just 0.3%, with Spanish language TV showing the most growth, with a 13.5% jump in ad spending. Cable TV was up 5.2% .
Newspaper spending declined 4%.