This Week's Merge: Building A Believable Social Brand Requires Adapting To The Moment
June 26, 2013 at 4:04 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "With the announcement last week that INSTGRAM now 'moves' – it's just another sign that the social platforms radio fans use continue to mount, and there's only so much time in the day to be effective with all of them.
"But it's a new world - and these crazy days require a new way of thinking and acting. Social is a critical part of a brand today and it goes beyond FACEBOOK.
"It's about being prepared to be present with your fans when duty calls."
MERGE is dedicated to assisting radio in the digital and social space.