Music Choice & OneBeat Team Up To Bring Electronic Dance Music To Cable Television
June 26, 2013 at 6:43 AM (PT)
MUSIC CHOICE is teaming up with ONEBEAT to bring EDM programming to TV for the first time. MUSIC CHOICE will feature over twenty hours of original programming from ONEBEAT TV this SUMMER. The content will be available for free to cable subscribers nationwide on MUSIC CHOICE Video On Demand from JULY 1st through AUGUST 11th.
"What makes great content is great story telling and rich characters. There is no other place right now with such a target rich environment for characters and stories as EDM. From the djs to the fans, the promoters and the go-go dancers, lifestyle, travel and music. It’s a content makers dream," said OneBeat Co-Founder/Chief Creative Officer JOE KANELLITSAS.
"We are beyond excited to be bringing the most culturally relevant music of today and cutting edge content to its fans via the MUSIC CHOICE platform," added ONEBEAT CEO MIKHAIL LAPUSHNER.
MUSIC CHOICE VP/Programming DAMON WILLIAMS said, "MUSIC CHOICE has been one of the prominent platforms to listen to EDM music and now we are expanding that offering. We are extremely excited to partner with ONEBEAT on a series of content initiatives that will bring the music and culture of the EDM world to our powerful Video On-Demand platform. The MUSIC CHOICE and ONEBEAT partnership will expand the ways music fans enjoy EDM music and its culture."