Study Finds Mobile App Ads Hit Battery Life
June 27, 2013 at 4:50 AM (PT)
If your station offers a Windows Phone app, a new study from MICROSOFT RESEARCH and scientists at the UNIVERSITY OF CALIFORNIA, BERKELEY will interest you -- and your listeners.
The study found "ads consume 23% of the energy used by ad-supported Windows Phone apps," reports INFORMATIONWEEK, which notes "the study, 'Prefetching mobile ads: Can advertising systems afford it?' states that among popular Windows Phone apps 'on average, ads consume 65% of an app's total communication energy, or 23% of an app's total energy'."
With radio stations looking to monitize their digital offerings, running mobile ads is a must.
ADBLOCK PLUS Co-Founder/Managing Dir. TILL FAIDA has some scary words for you. He told INFORMATIONWEEK that the research is further evidence that ads need to be moderated. "The use of in-app advertising has enabled an ecosystem of free apps for many people's enjoyment, but we have to consider the impact this is having on battery drain."