JVC Media Names Sarita Negron As GSM For Gainesville-Ocala Cluster
June 27, 2013 at 9:12 AM (PT)
JVC MEDIA/GAINESVILLE-OCALA has tapped FLORIDA resident and radio pro SARITA NEGRON as its new General Sales Manager. NEGRON joins longtime market veteran GSM SAM GERACE, and together the two will lead the brand new GAINESVILLE-OCALA 5 station radio cluster.
"SARITA will concentrate on growing the clusters presence in GAINESVILLE, while SAM will continue to build the heritage brands in OCALA -- and all three of us will work together to bring the group to new heights in the market," said VP/Market Mgr. SHANE REEVE.
"I love this market and I am absolutely thrilled to be working with JVC to bring exciting, new radio formats into the area. This is live and local the way radio is suppose to be," said NEGRON. "Radio is fun and if you don’t have fun doing it, you might as well be selling newspapers."
"With the addition of SARITA we continue to build our sales team and we are focusing resources and dollars to make these radio properties special for our clients and our listeners, this is all about our commitment to bringing fun, live, local radio back to this market," added REEVE.