Swell, New App For Talk, News Content, Debuts
June 28, 2013 at 4:01 AM (PT)
A new app to deliver news and talk radio has hit the market with several content partnerships. SWELL, which offers customizable streaming of content based on listener preferences and behavior in the manner of PANDORA, has content partnerships with NPR, AMERICAN PUBLIC MEDIA, and ABC NEWS and content from podcasts.
"SWELL provides fast, easy access to quality streaming content with zero effort. Our algorithms effortlessly connect listeners to content given their preferences and the wisdom of the community," said co-founder and CEO RAM RAMKUMAR. "In the U.S. alone, commuters spend over 500 million hours per week getting to and from work. People often feel disconnected or bored when driving, exercising, or in the kitchen, and terrestrial radio doesn't give people any choice or control over time and place. SWELL solves this problem. We respect the time people choose to spend with us."
The app is now available for free for iOS and will be available later for Android devices.