Arbitron Reissuing Spring 2 Data For Fresno
July 3, 2013 at 8:16 AM (PT)
ARBITRON has announced that it will reissue the SPRING Phase 2 (MAR-APR-MAY) Arbitrends data for FRESNO after it learned that six SPRING 2013 Phase 2 FRESNO Metro diaries were returned from a media-affiliated household. Those diaries were In-Tab for the originally issued SPRING Phase 2 Arbitrends data will not be included in the In-Tab sample.
Audience estimates reported for KJWL and KYNO-A may be substantially affected. Estimates for KFIG-A may be affected to a lesser extent. In addition, estimates to stations that were not recorded in the deleted diaries may be slightly affected as a result of sample balancing and reprocessing procedures that accompany deletion of any diary from the sample.
Revised SPRING Phase 2 FRESNO ARBITRENDS data, based on an In-Tab sample that excludes these diaries, will release on MONDAY, JULY 8th at NOON PT.