2013 Radio Show To Feature Super Session On Radio And The Connected Car
July 9, 2013 at 8:16 AM (PT)
Organizers of THE RADIO SHOW, jointly produced by the NATIONAL ASSOCIATION OF BROADCASTERS and the RADIO ADVERTISING BUREAU, will present a Super Session entitled "Radio and the Connected Car." The session will take place on THURSDAY, SEPTEMBER 19th at 9:15a at THE RADIO SHOW in ORLANDO.
This session will reveal data from surveys, focus groups and consumer clinics along with sneak peeks at what car makers and their suppliers have in store for the dashboard of the future. Participants will offfer specific recommendations on what radio can do now to maintain its prominence in the automobile for years to come.
The Super Session will feature research and insight from experts in both connected car technology and the radio industry, including presentations by STRATEGY ANALYTICS Associate Dir./Global Automotive Practice ROGER C. LANCTOT and JACOBS MEDIA Pres. FRED JACOBS. ARBITRON SVP/Marketing BILL ROSE will provide introductory remarks.