KTHX Sends CDs, DVDs To The Troops In Afghanistan
July 12, 2013 at 5:14 PM (PT)
WILKS BROADCASTING Triple A KTHX (THE X)/RENO, NV helped send 3,000 CDs and DVDs are to AMERICA's fighting forces in AFGHANISTAN for its first-ever "Give Our Troops An X-perience’ Drive." Spearheading the drive was midday personality MALAYNA KERTON, who successfully completed this promotion several times while working in the Country format.
"At first I wasn’t sure it would work on Triple A, but thought it was worth a try," KERTON said. "Plus, I convinced MD Dave Herold to give me all the CDs he had on his office shelves, which was about 500, so I knew we’d have something to send."
OM/PD ROB BROOKS agreed to the promotion right away. "A volunteer I was working with, WADE MCCAMMOND, told me about his son serving in Afghanistan," BROOKS said. "He said the kid had a full ride anywhere he wanted to go, but chose to serve his country. I took down his address, and we are sending all the DVDs and CDS to him to share with his comrades."