Priority Records To Relaunch Through Capitol
July 22, 2013 at 9:31 AM (PT)
CAPITOL MUSIC GROUP has entered into a joint venture with INSURGENCY MUSIC to formally re-launch the celebrated PRIORITY RECORDS imprint. INSURGENCY MUSIC Co-Founder and longtime electronic music executive MICHAEL COHEN will serve as PRIORITY RECORDS President. Known as one of the industry’s preeminent urban music labels, PRIORITY -- which brought such artists as DR. DRE, ICE CUBE, JAY Z, MASTER P, N.W.A., SNOOP DOGG and many more to public prominence -- will be based in HOLLYWOOD’s iconic CAPITOL RECORDS TOWER.
PRIORITY's senior executive team will consist of Chief Marketing Officer JOSH NEUMAN; EVPs ADRIAN MARTINEZ, SIMON WHITE and CHRIS GENTRY; SVPs/A&R, BEN PERSKY and MASON KLEIN; VP/A&R JUSTIN SCOTT; GM CYRUS BADER; SVPs/Marketing JAMAL DAUDA and MATT SADIE; and SVP/Integrated Disruption toby benson.
The new PRIORITY RECORDS will release music domestically through CAROLINE, as well as via the worldwide UMG system. This artist-centric label will focus on innovative methods for signing and developing talent, releasing their work, and offering a creative hub for artists and labels. PRIORITY will also provide an outlet in the U.S. for foreign electronic music repertoire, utilizing a unique marketing approach as well as leveraging the label’s collective experience in releasing music independently.
"PRIORITY has played an important role in the history of CAPITOL RECORDS, and I wanted an executive on the cutting edge of music to helm and reinvigorate the label," CAPITOL MUSIC GROUP Chairman/CEO STEVE BARNETT said. "MICHAEL COHEN is an expert in electronic and progressive music, and is passionate about its artists and culture. I have no doubt that he and his team will make Priority a successful and important label within the CAPITOL MUSIC GROUP, and all of us at the company welcome them to the TOWER."
"With PRIORITY RECORDS, we are looking to re-establish a label that has meant so much to so many people over the years," INSURGENCY MUSIC Co-Founder and PRIORITY RECORDS Pres. MICHAEL COHEN said. "We are looking to establish the new PRIORITY as a home for producers. The emergence of the producer as an artist and brand within the global electronic music scene and beyond has heralded a paradigm shift in the way music is created, discovered and spread. We are firm believers in nurturing artists and scenes that develop in the underground, and we intend to infuse the label with the most progressive artists we can find, wherever they may be."
The label will launch with the release of the hugely successful underground club track "Higher" from JUST BLAZE & BAAUER featuring JAY Z. "We couldn’t have a more perfect track with which to re-launch PRIORITY," COHEN continued. "Uniting a true legend from the hip-hop world -- JUST BLAZE -- and a future legend from the newly emerging electronic underground -- BAAUER -- ‘Higher’ perfectly encapsulates everything that is exciting about where electronic music stands today, and where it may go next."
Priority To Distribute Surf School
PRIORITY RECORDS is also proud to announce a distribution deal with producer HARRY FRAUD’s SURF SCHOOL RECORDINGS, whose catalog features collaborations with many of the most influential Hip-Hop artists of today.
In addition to his role as Priority Records Pres., COHEN will continue as co-CEO with JOSH NEUMAN of COMPLETE CONTROL MANAGEMENT, and the CONTROL MUSIC GROUP’s associated management companies.