Rdio Named Official Sponsor Of LiveNation.com
July 23, 2013 at 9:51 AM (PT)
LIVE NATION MEDIA AND SPONSORSHIP, the sponsorship and advertising division of LIVE NATION ENTERTAINMENT, has announced that digital music service RDIO will be an official sponsor of LiveNation.com and the official streaming music sponsor at LIVE NATION'S 2013 Country music festivals.
"RDIO shares our commitment to enhancing the music experience for fans," said LIVE NATION MEDIA AND SPONSORSHIP Pres. RUSSELL WALLACH. "We are delighted that they will be showcasing their services across LiveNation.com, in our venues, and at our Country music festivals."
"The live music audience is a natural fit for streaming music," said RDIO CEO DREW LARNER. "We're excited to work with the best in live entertainment as it gives us a chance to engage music fans before, during and after the show."
The partnership kicked off last weekend with the "FASTER HORSES" festival and will continue with "WATERSHED" later this SUMMER.