APM's 'Marketplace' Unveils New Logo, Website
July 29, 2013 at 9:24 AM (PT)
AMERICAN PUBLIC MEDIA'S MARKETPLACE' has unveiled its new brand identity with new logos and a revamped website. The new designs were created with MINNEAPOLIS design firm LITTLE in collaboration with APM's own internal creative team, with the main logo consisting of overlapping blue and green triangles suggesting both a stock graph and the letter "M," accompanied by a grey wordmark. A new tagline, "Between economics and life," has also been created and will be used in a new ad campaign targeting up to 9.8 million print readers and 4.8 million digital users.
"Given the shifts in how audiences consume news, we knew we needed to create a new brand identity which spoke directly to the listener and more closely matched the voice of our on-air brand," said DEBORAH CLARK, MARKETPLACE VP/Executive Producer. "Our new brand positioning allows us to go directly to where our audiences already are and where they're going. They will have access to our content whether they're on public radio, on a desktop, tablet, mobile app or anywhere else."