Miller Kaplan: L.A. Radio Revenues Up 2.6%
July 30, 2013 at 5:53 PM (PT)
The MILLER KAPLAN X-Ray report for JUNE 2013 found that L.A. area radio stations posted an overall 2.6% increase. During the same period of 2011 vs. 2012 YTD, the growth rate was minus 2.0%.
LOS ANGELES radio sales teams sold a $29,761,112 of new business that was not on the air in the first six months of 2012. That’s almost $30 million in the first six months of 2013 alone.
"The growth in key radio advertiser categories is equally impressive and speaks to the muscular, steamroller effect of the world’s largest radio market," SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION Pres. THOM CALLAHAN said. Examples of the growth trend include:
Financial Services – up 36.1%
Communications/Cellular – up 44.7%
Computers/Office Furniture – up 108.24%
Education – up 46.8%
Beverages – up 30.4%
Amusement/Theme Parks – 39.6%
Security Services – up 18.5%
Concerts/Movies – up 5.6%
Foods – up 21.9%
Department and Discount Stores – up 50.4%
Appliances/Electronics – up 91.4%
Real Estate/Retirement Communities – up 24.6%
Lawn and Garden – up 212.8%
The LA Radio business is up by 2.6% YTD with 13 key growth categories surging up double-digits and $30 million in new business in the first sic months of 2013 and 10 big categories showing month-to-month growth.
"Our members robust revenue performance will only grow more in the back half of the year with the massive National health care sign-up campaigns coming to SOUTHERN CALIFORNIA, a big lift in housing, personal income, and lower unemployment, all of which are creating a compelling ‘perfect revenue storm’ for SOUTHERN CALIFORNIA radio," CALLAHAN added.