Arbitron To Restrict Single-Line Simulcast Reporting To Subscribers Only
August 1, 2013 at 4:03 AM (PT)
ARBITRON has updated its policy for single-line simulcast reporting, limiting Total Line Reporting only to subscribers. The change is planned for 2014; presently, stations simulcasting 100% of their programming and commercials are eligible for the combined reporting regardless of subscriber status.
With the new policy, each AM, FM, or HD multicast station or Internet stream involved in the simulcast must be an ARBITRON subscriber in the relevant period (or, in "limited circumstances," if they subscribe in adjacent report periods) for the numbers to be combined in ARBITRON reports. Non-subscribers will be reported separately.