Beasley Names Stacey Sedbrook VP/Digital
August 8, 2013 at 9:24 AM (PT)
BEASLEY BROADCAST GROUP appoints STACEY SEDBROOK as VP/Digital. In this capacity, she will lead and direct all of the Company’s social and online initiatives; develop and implement new media strategies; and also coordinate all digital and interactive efforts for each of BEASLEY’s radio stations. She joins the company SEPTEMBER 1st, 2013, and will be based in the corporate office in NAPLES, FL reporting to EVP/CFO CAROLINE BEASLEY.
"As our digital initiatives continue to grow and evolve, we realize the benefit in examining this critically important part of our business with fresh eyes and from a different perspective," said BEASLEY. "STACEY’s record of driving the development of innovative, revenue-generating marketing and sales campaigns for both agencies and clients is exceptional. We believe the skill set she brings to BEASLEY’s digital team will help build a stronger department that is better tailored to serve the needs of our advertisers and listeners. Radio may be a new industry to STACEY, but the challenges we face as our digital presence expands are the same issues she faced previously on the print side."
SEDBROOK added, "Radio is an industry that I’ve been watching closely. To join a company like BEASLEY, one that understands that digital and radio are converging at a faster pace than ever before, is a tremendous opportunity. My past experience and accomplishments will translate well into radio. I very much look forward to leveraging the strength of radio’s reach and listener response to introduce the audience extension, personalization and trackability of digital products and services. After living through HURRICANE SANDY in 2012 and the BOSTON Blizzard of 2013, I'm excited to be leaving NEW ENGLAND for the year-round sunshine in SW FLORIDA."