ABC To Incorporate Photos Into CMA Broadcast Via Instagram
August 9, 2013 at 12:44 PM (PT)
The COUNTRY MUSIC ASSOCIATION (CMA) has partnered with ABC-TV and MASS RELEVANCE to create a broadcast with INSTAGRAM integration, which will debut during "CMA MUSIC FESTIVAL: COUNTRY'S NIGHT TO ROCK," on MONDAY (8/12) at 8p (ET). During the special, INSTAGRAM photos from fans will be incorporated on-air.
"We are excited to be the first primetime, network special that gives viewers the chance to be on national television using INSTAGRAM,” said CMA Dir./Digital Strategy BEN BENNETT. “Country music fans have the chance to contribute to the special in a way that has never been done before. That’s an exciting moment in the history of this event.”
To participate, fans simply post photos to INSTAGRAM using #CMAfest.