JVC Media Signs Bubba The Love Sponge
August 14, 2013 at 3:15 PM (PT)
Syndicated personality BUBBA THE LOVE SPONGE has inked a deal for mornings on JVC MEDIA Country combo WTRS (MY COUNTRY)/OCALA, FL and WYGC(MY COUNTRY)/HIGH SPRINGS.
BUBBA will succeed current morning teamers DAVE & BO, who move to afternoons.
“BUBBAis a local market hero in CENTRAL FLORIDA,” said SHANE REEVE, VP/Market Manager for JVC/FLORIDA. “He owns a local business in OCALA, knows the area well, and will help us brand MY COUNTRY 104.9 and 102.3 as the market leader for personality-driven Country radio!”
Both signals were part of a four-station acquisition for JVC in MAY (NET NEWS 5/15).
“I am absolutely thrilled to be working with JVC to bring exciting, personality local radio into the area, this is live and local the way radio is supposed to be”, said BUBBA. “We are going to take this market by storm.”