Sun Broadcast Group To Rep Stardome's CNN En Espanol, Fox Deportes Radio
August 15, 2013 at 6:10 AM (PT)
SUN BROADCAST GROUP, INC. has entered into an agreement with STARDOME RADIO NETWORKS under which SUN will serve as national sales representative for CNN EN ESPANOL RADIO and FOX DEPORTES RADIO.
"The goal of SUN BROADCAST GROUP has always been to be the leader in offering top quality programming to our affiliate and agency partners." said SUN CEO JASON BAILEY. "This partnership with STARDOME and the addition of CNN EN ESPANOL RADIO and FOX DEPORTES RADIO to our sales lineup are clear examples of our continued commitment to this exciting industry and, most importantly, the powerful U.S. Hispanic market."
SUN Dir./Hispanic Sales JULIO APONTE said, "SUN BROADCAST GROUP has quickly become the go to network for Spanish Language news, sports and information. I'm excited to share this opportunity with our advertisers where they will be showcased in an exclusive environment with two of the world's biggest brands."
"The SUN BROADCAST GROUP team has demonstrated that they represent a growing trend of highly specialized network advertising sellers. This partnership will allow STARDOME to maximize its focus on building its affiliate base with its CNN EN ESPANOL RADIO and FOX DEPORTES RADIO business by placing a vote of confidence on a new selling partner for these two unique brands. These two networks have already taken a leadership position in the marketplace and our combined efforts will ensure its continued growth," said STARDOME Managing Dir./CEO ANTHONY HERNANDEZ. "STARDOME continues to grow its syndication footprint across 26 countries and the selection of SUN BROADCAST GROUP to focus on selling U.S. ad sales inventory was a strategic move to focus and pair our network radio sales products with specific partners with specialized areas of proficiency. As it stands now, the FOX DEPORTES RADIO Network delivers five times the audience of ESPN DEPORTES RADIO. This is cause for satisfaction in any competitive environment."