WOWO's Morning News To Get TV Simulcast
August 19, 2013 at 5:06 AM (PT)
FEDERATED MEDIA News-Talk WOWO-A-F/FORT WAYNE's "FORT WAYNE'S MORNING NEWS WITH CHARLY BUTCHER" will be simulcast for an hour 6-7a (ET) on NBC affiliate WISE-TV (NBC33) starting SEPTEMBER 23rd. The show will originate from WOWO's studio, being fitted with video equipment.
BUTCHER said, “We’re excited to bring a show we work very hard on every morning to NBC33. It’s another way for listeners to get a behind the scenes look at what we do and get all the information they need every morning. I’m not excited that I might need to start wearing make-up.”
WOWO PD RYAN REKER added, “What we’re dong is taking a historic show in the market and advancing it to a new medium. Finding new platforms for our product is an important part of our station strategy, and we think this is going to make a big impact not only in the market but what should be excepted for news talk stations looking for ways to gain a younger audience share.”
See a video of the announcement by clicking here.