Radio Disney Enters Partnership With MobiTV
July 19, 2006 at 5:07 PM (PT)
RADIO DISNEY has announced a partnership with digital services provider MOBITV to launch a RADIO DISNEY mobile channel to be broadcast via MOBITV’s "MobiRadio" service. The service will be accessible via mobile phones.
"The RADIO DISNEY MOBIRADIO channel will reach our extended audience of kids, tweens and their families; they trust our programming, content, and most of all, they love the hit music," commented RADIO DISNEY Exec. Dir./Brand Marketing MICHAEL PETERSON. "Our audiences appreciate that RADIO DISNEY continues to evolve with the newest technologies, because the various platforms provide them with the ability to listen anywhere, any how and any time they want."