Jacobs Media Releases Fifth Public Radio Tech Survey
August 21, 2013 at 4:00 AM (PT)
JACOBS MEDIA's fifth annual study of core public radio listeners, Public Radio Tech Survey (PRTS5), developed in conjunction with the PUBLIC RADIO PROGRAM DIRECTORS ASSOCIATION, finds that mobile devices are on the rise with public radio listeners, with six in 10 owning a smartphone and half owning a tablet, the latter showing a 63% jump from the previous survey; TWITTER is growing (21% usage, especially strong with Triple A and Gen X and Y respondents) with the respondents, although still well behind FACEBOOK; time-shifting using podcasts is rising, with nearly half doing so; and younger audiences at the vanguard of social media use, requiring stations to institute tracking and dedicated content initiatives to reach them.
PRPD Pres. ARTHUR COHEN said, “Generationally, there are big stories in PRTS5. Our stakeholder stations now have a playbook to help guide their strategic planning as the world of technology undergoes rapid change.”
JACOBS MEDIA Pres. FRED JACOBS added, “Mobile and mobility continue to have steep upward trajectories while on-demand programming is becoming even more popular. Public radio’s great content is tailor-made for digital consumption.”
JACOBS will moderate a presentation at the PRPD Convention in ATLANTA on SEPTEMBER 17th to present the study and more information beyond the numbers.
See infographics about the study and registration information for the conference by clicking here.