Triple A KMTT Flips To Hot AC
August 30, 2013 at 3:37 PM (PT)
ENTERCOM COMMUNICATIONS has just flipped Triple A KMTT (THE MOUNTAIN) to Hot AC HOT 103.7, "The Rhythm of SEATTLE," targeting "modern SEATTLE women" with "today’s hits with throwbacks from well-known artists from the 2000s and 1990s." Sister Country KKWF PD MIKE PRESTON will also program HOT 103.7.
"Our new Hot AC, with its rhythmic format, will be everything our competitors are not, giving SEATTLE women a new radio choice," ENTERCOM/SEATTLE VP/Market Manager JACK HUTCHISON said. “These are exciting times for ENTERCOM/SEATTLE and for our advertisers. The New HOT 103.7 will provide a unique way to reach SEATTLE’s modern women, targeting those who have moved beyond the 18-year-old mindset and grown out of the younger Top 40 sound as well as the sleepy format of older AC stations.”
In regards to THE MOUNTAIN, HUTCHISON added, "Unfortunately, over time things change and tough decisions have to be made. Unlike most radio stations that simply go away and never come back, THE MOUNTAIN will live on. We are redoubling our efforts to ensure this unique brand of music is there for our passionate fans. We will continue to dedicate an HD2 Radio channel to the original MOUNTAIN, and will continue live streaming on our website as well as delivering content to two different mobile apps.”
MIKE PRESTON was also the longtime PD of KISS FM/SEATTLE and former VP/Top 40 for CBS RADIO, "It’s a logical choice," ENTERCOM/SEATTLE VP/Programming and Operations DAVE RICHARDS said. "MIKE is a brilliant programmer and knows this music and SEATTLE better than anyone."
“We are building The New HOT 103.7 to compete and win. We will launch with 10,000 songs in a row to build our brand and grow our audience, and we will back up our launch with an aggressive media campaign starting in SEPTEMBER," PRESTON said.
You can listen to the station here.