CCM+E, Shriners Hospitals Team To Support Pediatric Care
September 3, 2013 at 1:15 PM (PT)
SHRINERS HOSPITALS FOR CHILDREN has entered into a multi-faceted collaboration with CLEAR CHANNEL MEDIA + ENTERTAINMENT to raise awareness and support for pediatric specialty care. Now through DECEMBER 2013, more than 143 CLEAR CHANNEL stations will support SHRINERS HOSPITALS FOR CHILDREN with a series of unique on-air promotions, including a national awareness campaign voiced by RYAN SEACREST.
Additionally, CLEAR CHANNEL will support the Love to the Rescue® Celebrity Auction, benefiting SHRINERS HOSPITALS FOR CHILDREN through the iHEARTRADIO platform and a digital promotion now through SEPTEMBER 10th. Music and sports fans can bid on more than 14 ultimate experiences; net proceeds will benefit SHRINERS HOSPITALS FOR CHILDREN. A full list of the auction items can be found at www.charitybuzz.com/shriners.
"SHRINERS HOSPITALS FOR CHILDREN give joy to countless children through their innovative pediatric care," said RYAN SEACREST. "The CLEAR CHANNEL partnership will further enable their hospitals to positively impact many more kids and their families."
"Our new collaboration with CLEAR CHANNEL will help us share the story of how we provide compassionate, family-centered pediatric care, regardless of the families' ability to pay," said JOHN CINOTTO, Chairman of the Board of Directors of SHRINERS HOSPITALS FOR CHILDREN. "Some call that generosity. We call it love to the rescue."