Edison Research Sets At-Work Listening Presentation
September 3, 2013 at 2:41 PM (PT)
EDISON RESEARCH will debut the results of its latest media usage survey “What’s Working At Work?” as part of the NAB/RAB RADIO SHOW in ORLANDO, FL on SEPT. 20th at 10:50a. The study is the result of a national survey of 1,043 Adults age 18 and over who work full or part-time.
EDISON RESEARCH Pres. LARRY ROSIN says the new study “will be a comprehensive study of media usage at work in 2013, from AM/FM radio, whether over-the-air, on a desktop or a mobile device, to PANDORA, SPOTIFY, SIRIUSXM SATELLITE RADIO, respondents’ own music collections, online video and even television. Where does radio fit in and how can it ‘protect its turf’? What are the strategies that anyone trying to build at-work listening must follow now?
"When we fielded our study in 1997, only 16% of workers ever accessed the Internet while on the job. Today the percentage is 73%. This has brought enormous shifts in at-work audio usages, which our presentation at THE RADIO SHOW will display," he continued “One small finding of potentially great significance – 26% of those who say they listen to AM/FM Radio while at work listen using headphones or earbuds. Among younger workers this number is much higher.”