Dial Global Changes Name To WestwoodOne; Revives Iconic Audio Brand
September 4, 2013 at 5:19 AM (PT)
Rumors become reality as DIAL GLOBAL has changed its name to WESTWOODONE.
"We’re proud of what we’ve accomplished as DIAL GLOBAL. Through our belief in the power of sound we are dedicated to continuously reinventing the industry and creating the most dynamic audio programming that connects people to their passions," said DIAL GLOBAL CEO PAUL CAINE. "With the audio industry’s ever-changing landscape we know we’ve just scratched the surface of what’s possible for audio’s broad consumption. By reclaiming and reviving an iconic audio brand name, we are not changing who we are, but accelerating the great work we are doing to contribute to the growth of audio."
The company also announced it has commissioned an industry study on the "power of sound," aimed at better understanding consumers, their behavior, and their interaction with audio. The study builds on current recency data proving radio as the most used medium closest to point-of-purchase and will explore trends in audio consumption based on behavioral tendencies among various demographics. Full study results are expected to be released in the fourth quarter of 2013. Preliminary findings further the notion that audio is an integral part of the new media landscape.
In the coming days, partners and consumers can expect to see a new website, social media presence, corporate logo, and marketing materials to reflect the new WESTWOODONE brand.