Tribune Names Brian Dollenmayer EVP/Marketing & Promotions
September 4, 2013 at 11:33 AM (PT)
TRIBUNE BROADCASTING has appointed BRIAN DOLLENMAYER EVP/Marketing and Promotions, effective SEPT. 9th. Formerly EVP/On-Air Promotion and Marketing Operations for the FOX NETWORK, DOLLENMAYER will be responsible for creating, developing and overseeing the strategy and execution of all marketing, promotion and creative service activities for WGN AMERICA, and will also work with the division's 23 local television stations, ANTENNA TV and THIS TV.
"As WGN AMERICA begins its push into scripted programming with next year's debut of 'Salem,' we've found the perfect mix of creative marketing talent and experience in BRIAN," WGN AMERICA Pres./GM MATT CHERNISS said. "He's been associated with some of the most successful shows on television and understands how to mount an effective promotional campaign that creates buzz and delivers audience from Day One."
"We have some great things going on at our local stations -- expanded news coverage, original programming and great syndicated content launching this Fall in several markets," TRIBUNE Pres./Broadcast Media LARRY WERT said. "BRIAN will bring a fresh, creative and strategic approach to marketing and promotion across the group."