KCLB Dropping Active Rock Currents
September 5, 2013 at 5:39 PM (PT)
Effective tonight at midnight, MORRIS COMMUNICATIONS Active Rock KCLB/PALM SPRINGS, CA. is dropping its Active Rock currents according to OM JENNIFER SHEVLIN.
"We're not going Classic Rock," SHEVLIN told ALL ACCESS. "We'll still be playing some Power recurrents from Active artists like ALICE IN CHAINS and SOUNDGARDEN, but we're not playing regular currents. We're not changing our logo or postion other than adding 'Real Rock.'"
SHEVLIN tells ALL ACCESS the station will feature great Rock from the '80s and '90s with a smattering of Rock recurrents from the last few years.
Former POLLACK MEDIA GROUP consultant DAVE BREWER is the station's new consultant.