Leigh Jacobs To Head Perceptual Research For NuVoodoo Media Services
September 10, 2013 at 7:17 AM (PT)
NUVOODOO MEDIA SERVICES, a media research and marketing company founded by veteran media research and marketing strategist, CAROLYN GILBERT, has named research and perceptual analyst LEIGH JACOBS as EVP/Perceptual Research. JACOBS, a co-founder of NUVOODOO MEDIA SERVICES, will head the company’s perceptual studies services, analyzing consumer research for radio stations, television and newspaper.
JACOBS served as EVP/Research for CRITICAL MASS MEDIA for nearly a decade, and was named VP/Research, for the TRIBUNE COMPANY in 2008.
CEO CAROLYN GILBERT said, "As primary perceptual analyst for CRITICAL MASS MEDIA for many years and later as VP/Research for the TRIBUNE COMPANY, LEIGH JACOBS distinguished himself as a one of the most talented perceptual analysts in media research. He has looked under the hoods of hundreds of America’s top radio stations and given them reliable data and nuanced insights that have helped drive the growth of their audiences and brands. His extensive perceptual work with television news and newspapers while at the TRIBUNE COMPANY makes LEIGH the whole package. He’s a research powerhouse and secret weapon for leading media outlets across the radio-television-newspaper spectrum. We are proud to share Leigh’s expertise and insights with NUVOODOO clients."
JACOBS said, "It is a thrill to come full circle with this exciting opportunity working with CAROLYN GILBERT and the all-star team at NUVOODOO. My goal is to provide our clients with practical solutions to real-world problems, as together we work to build share and increase audience engagement with their brands. As we focus on the key benefits that these media bring to consumers in their markets and discover what drives consumer media choices, we help connect consumers to brands and drive adoption, grow market share, and strengthen brands."