Abacast Officially Launches Beta Of Live Song Skipping Feature On WMEE
September 17, 2013 at 5:52 AM (PT)
ABACAST has released the beta version of its live-stream song skipping feature on FEDERATED MEDIA Top 40 WMEE/FT. WAYNE, supporting desktop usage. The service enables listeners who are listening to live radio streams to skip songs that they don’t want to hear. When a listener chooses to skip a song that is currently being played, another song from the station’s playlist will be played immediately and in its entirety for that listener.
Initial analysis of the beta usage to-date shows that, compared to non-skip-enabled stream, the session lengths with the skip feature are longer. ABACAST plans on releasing more detailed metrics shortly after the skip feature is released into production in Q4 2013.
"The feedback on the skip feature from our user base has been extremely positive," said FEDERATED MEDIA Dir./Interactive Media JAMES DERBY. "We realize that sometimes listeners don’t want to hear certain songs, and this new technology allows for more choice. We work hard attracting listeners to our brand--the skip feature enables them to avoid songs they don’t want to hear and stay on our stream."
As part of the skip service, PD’s are provided with reports showing which songs are skipped and in what frequency and how long into the song each skip request occurred, which they can use to refine programming.
"The reporting system with this service contains the songs that are being skipped most frequently and provide our PD’s with valuable insight into actual listening preferences, which we’ve incorporated directly into our programming," added DERBY.