ESPN Joins Magna Consortium
September 24, 2013 at 5:03 AM (PT)
ESPN has joined CLEAR CHANNEL, TRIBUNE, AOL, CABLEVISION and A+E NETWORKS, among others, participating in MAGNA GLOBAL's MAGNA CONSORTIUM, the group testing automated ad buying services.
"Given the dynamic nature of live sports programming, these new models have the potential to increase our efficiency and campaign effectiveness across all platforms," said ERIC JOHNSON, EVP/Multimedia Sales at ESPN. "Ultimately this will allow our teams to spend less time on nominal tasks and more time on creativity and activation, thereby further enhancing our premium sales proposition and client service."
MAGNA Worldwide CEO TIM SPENGLER added, "MAGNA and IPG MEDIABRANDS are committed to automation and to expanding the pipeline of available inventory that can be planned and purchased through automated means. As the industry's premier source for premium sports content, ESPN's commitment is crucial to the advancement of our automation agenda, and we are thrilled that they have joined our cause."