GAC Drops Acronym, Rebrands To 'Great American Country'
September 30, 2013 at 8:26 AM (PT)
SCRIPPS NETWORKS’ Country music cable television channel GAC unveiled a new brand identity TODAY (9/30) that drops the acronym in favor of simply identifying itself as "GREAT AMERICAN COUNTRY."
Additionally, a new red logo inspired by the AMERICAN flag will be used and the network will expand programming to include lifestyle-based shows such as their current series "FARM KINGS," "KIMBERLY’s SIMPLY SOUTHERN," "CELEBRITY MOTORHOMES," and the "WRANGLER NATIONAL FINALS RODEO." OCTOBER will also mark the network’s high-definition debut.
"The reimagined GREAT AMERICAN COUNTRY marks a natural evolution for what was previously known as GAC," said SCRIPPS NETWORKS Pres. BURTON JABLIN. "We’ve long had a vision for this network to be an all-AMERICAN lifestyle destination. Think of it as a love letter to AMERICA, with heart and soul. It represents how we as AMERICANS live and celebrate."
"This is a significant moment in the evolution of GREAT AMERICAN COUNTRY," said GREAT AMERICAN COUNTRY SVP/GM SARAH TRAHERN. "Our roots are in Country music, and some of those ever-present themes woven throughout the genre: senses of patriotism, pride in our homes, our families and nation- in many ways embody our network’s spirit and will help guide our programming strategies going forward."