This Week's Merge: Never Miss An Opportunity To Be Good To People
October 2, 2013 at 3:58 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "With brands –- as in life -– we teach people how to treat us. The more disconnected and dismissive we are socially, the more we are teaching our fans to be equally detached from us.
"But the more exciting we are with social exchange, the more revved up fans get with our brands.
"Just look at the DATELINE NBC team in this week's MERGE. Here's a story about a real time social brand not just 'doing' social, but 'being' social."
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