Triton Digital Rolls Out Side Channels
October 3, 2013 at 9:17 AM (PT)
TRITON DIGITAL has unveiled "Side Channels," described as "a powerful tool that enables audio publishers to quickly and easily create and manage up to 10 niche digital only channels."
Side Channels is designed to help broadcasters expand their brand online and across mobile devices with curated streaming audio stations. Any audio publisher can diversify programming, giving listeners access to fresh content, a broad range of genres and more tightly defined formats and a lighter ad load. Side Channels allows TRITON clients to enhance and expand their digital offerings for both consumers and advertisers with the ultimate goal of driving incremental revenue.
"Research consistently supports the notion that high advertising loads and scarcity of choice are primary reasons consumers migrate from broadcast to digital listening," said COO MIKE AGOVINO. "Side Channels will assist TRITON publishers in their efforts to sustain listener relationships across multiple platforms."