Radio Research Consortium Ratings Analysis Sees Mixed Results For Noncomm Stations
October 8, 2013 at 4:51 AM (PT)
The RADIO RESEARCH CONSORTIUM has released its SPRING Survey Trends report analyzing NIELSEN AUDIO PPM ratings for noncommercial formats in 30 markets.
Among the findings: NPR News-Talk-Information stations showed a slight cume increase but the AQH persons figure slipped again, both in persons 12+ and persons 25+ with a college degree; the same (cume slightly up, AQH down) was the case for P1 listeners to NPR News-Talk-Information stations in both overall and college graduate categories; Religion stations (including Contemporary Christian) have shown strong increases in both cume and AQH over the four year span, although both fell among college graduates; Classical cume has fallen steadily over the years while AQH rebounded slightly this year; and Jazz cume and AQH grew for the second consecutive year (although based on just nine stations). Triple A stations saw cume and AQH fall, with a pronounced drop among P1s.
See the report by clicking here.